The High Price Tag Of Immodesty

It’s no secret that today’s society pressures girls to grow up too quickly. Our little girls aren’t allowed to stay little anymore! Instead of braces, stuffed animals, and graphic tees, today’s tweens are all about lipstick, contouring, and crop tops. With one one makeup tutorial, 12 can become 15 in a hurry. Don’t believe us? Sometimes it has to be seen to be believed. Check out this video:


Your hunch that it’s not okay isn’t just a hunch! The high price of immodesty goes way beyond the dollar signs at the check out counter. In fact, a 2-year study by the American Psychological Association found that girls who became obsessed with makeup and clothing in their tween years were more at risk of depression, body image issues, and eating disorders when they were teenagers. With the constant exposure to marketing, advertising, and social media that glorifies the glamorous, this is an easy obsession to get caught up in.

CNN recently shared the story of Sharon Choski, who became so frustrated with her daughter’s clothing options that she decided to do a little bit of research. When the results came in, she was blown away by what she found. Did you know that girls’ shorts are on average, 4-8 inches shorter than boys’, and girls’ shirts are 1-3 inches slimmer? Even the clothes that are available for our tweens sends the message that a slim figure and showing lots of skin is the norm! This didn’t sit well with her, so she decided to create her own brand. Judging by how quickly her “not-so-short” shorts sold out, it’s clear that other moms have had enough of the fashion double-standard. So many moms have said things like, “The fashion industry is against our girls, no one is helping my daughter dress appropriately!” which is why Dannah Gresh has made it her mission to create resources that help moms teach their daughters to understand age-appropriate beauty and modesty, without creating body shame.

A great place to begin is with the two brand-new Secret Keeper Girl resources, Secret Keeper Girl: The Power of Modesty for Tweens, and the accompanying Secret Keeper Girl: Mom-Daughter Devos and Coloring Experience.


P.S. Interested in winning 10 signed copies of our new book set? We’re running a contest from now until November 15th! Details and rules for entry can be found here: Secret Keeper Girl Book Giveaway This contest is now closed, thank you for participating! Congratulations to our winner, Lajoie! 


Connect with your child and start the conversation by attending one of our events for tween boys and girls! Secret Keeper Girl features two fun fashion shows that demonstrate modesty and true beauty, deep Bible teaching, live worship, and stories that help girls aged 7-12 embrace true beauty and modesty. Born to Be Brave features interactive games, Biblical teaching, the WHEEL OF DESTRUCTION, and live worship with the Allan Scott Band— all strategically designed to put the brave back in your boy in a world that will emasculate and rip the goodness out of him, if given the chance.